Development and Engineering

With a passion to pioneer, Development & Engineering (D&E) continue to bring new ideas to life, transforming innovation into reality. It’s this ability to think differently and then do differently that forms the foundations on which our company is built, helping our clients solve challenges with entirely novel approaches, as well as through conventional wisdom.

Transforming our ideas into real technologies requires a level of craftsmanship second to none in our industry. From the original Well Tractor that revolutionized conveyance in horizontal wells to our pioneering Welltec® Annular Barriers that are challenging conventional thought in well completions, we have set a benchmark for brilliance.

The ability to safely, consistently and quickly manufacture custom components of any shape, size and complexity to extreme tolerances has established us in the industry and continues to guide our overall strategy towards product delivery.

Organization & people

From a handful of staff in 1995, Development & Engineering (D&E) – which also incorporates Manufacturing – today employ a force of more than 200 people spread across multiple countries. Our main Manufacturing sites are based in Denmark with Intervention services produced in Allerød, a small community just north of Copenhagen, and Completion products made in Esbjerg, the Danish oilfield hub.

Our Design & Engineering (D&E) group is divided into sub functions including pure engineering & design which encompass the disciplines of electrical, mechanical and hydraulic engineering, as well as software engineers, manufacturing – including CNC specialists – automation engineers and technicians. Additional sub functions include production & assembly incorporating key skill sets such as industrial welding, assembly and quality checking.


Always focused on the future, our aim is to embed automated processes throughout our manufacturing centers. Processes that lead to real, quantifiable results. Now contributing to the vast majority of equipment output, the advantages of CNC Robotics are clear, further reinforcing our stated aim to deliver safe, fast and faultless services.

Automation has required a significant investment in terms of time, money, patience, learning and, most importantly, personnel. It has allowed us, and continues to allow us, to optimize our capital expenditure while boosting our production levels by well over 100% and still rising.

One of the most important learnings from our journey has been that adding automated machinery and robots alone isn’t sufficient to yield meaningful or lasting results. Acceptance of this technology and training people to use these new manufacturing methods has been key. Just as the manufacturing process itself has evolved over time, so too has the requirements of the people working in manufacturing. Today, we employ a healthy mixture of highly skilled craftsmen and women from all backgrounds, as well as engineers and technicians direct from universities. Graduates with the programming capabilities to manage complete production lines from start to finish.

Quality and performance

While people remain at the heart of our business, there are now key areas where machines excel. Repeatability, quality control, production to microscopic tolerances, and the capacity to maintain a 24/7 operation are major benefits that the introduction of automation has made real. The most direct indicator of efficiency being the percentage of time that CNC machines are cutting swarf – swarf time – which clearly highlights the level of improved performance.

It is a high-level indicator that encompasses a number of contributing factors including equipment utilization, equipment operational status, engineering input, and the flow of all materials to CNC machines.

In terms of manufacturing benchmarks, the automotive industry is often viewed as one of the most efficient in the world. A world class operation in this domain sees machines taking swarf around 88% of the time. We have, in turn, taken these industry leading targets as our own and are currently on track at around 75% and steadily climbing. An achievement that’s as much a testimony to the quality and determination of our people as it is to the standard of our machinery.

Evolution never ends

Our approach has always been to put our clients first. We’re obsessed with providing our clients solutions through innovation and our obsession influences our entire culture and everything we do. It needs to. In today’s tough operating environment, our clients still expect the best, along with even greater value. Meeting these demands is an inherent part of our Development & Engineering (D&E) strategy, along with our quest to eliminate all forms of waste and non-value-adding processes through automation. It’s a mission we started over 20 years ago and it’s one we’ll continue exploring for many more.